About
Who are we?
CELLULAR LINE
The benchmark brand in Europe.
Cellularline is currently the leading brand in Europe in the smartphone and tablet accessories market.
Founded in 1990 by Cellularline S.p.A., based in Reggio Emilia, and originally created as a distributor of the first mobile phones, the brand also owes its leadership to over 25 years of experience in the mobile phone industry.
The short battery life of E-TACS phones in the early years is what pushed Cellularline S.p.A. to produce mobile accessories—especially car chargers—and to launch a dedicated brand.
The Group
In Italy and throughout Europe
Cellularline strengthened its presence in Italy and began exporting its products abroad.
Soon after, given the success of the initiative, Cellularline S.p.A. began steadily producing mobile phone accessories, moving away from phone distribution; it strengthened its presence in Italy and started exporting its products abroad.
In 2005, Cellularline S.p.A. became a group, successfully extending its leadership into new distribution channels and new sectors, offering not only smartphone accessories but also accessories for tablets and MP3 players.
Also, in 2013, a majority stake in the company was acquired by L Capital, the LVMH Group’s private equity fund, marking the start of a new growth path toward international expansion and stronger brand positioning: in addition to its 6 European headquarters (in Italy, Germany, Dubai, France, Spain, and Switzerland), the company can now boast intercontinental distribution of the Cellularline brand in over 60 countries.
Thanks to a meticulous product strategy based on excellence in quality, design, and innovation, Cellularline offers solutions that keep up with technology trends, constantly aiming to combine top performance with ease of use.
Cellular Swiss
Our history
A family business that became a market leader.
1990
Launched in 1990 in Reggio Emilia by Cellularline S.p.A., originally created as a distributor of the first mobile phones, the CELLULAR LINE brand now owes its leadership to over 25 years of experience in the mobile accessories sector.
1995
The Swiss company Urso Electronic was founded by Marie-Louise Urso and her father Antonio Urso to distribute mobile phone accessories and other electronic components on the Swiss market.
The growth of Cellular Italia comes through the creation of a complete range of mobile phone accessories.
In the same year, Urso Electronic becomes the exclusive distributor of the CellularLine brand for the Swiss market.
2000
Antonio Miscioscia joined the Swiss company to strengthen the sales department.
2001
Cellular Italia begins developing marketing tools for in-store displays.
2002
The Spanish subsidiary was born in Valencia. It was founded by Marie-Louise Urso and Antonio Miscioscia.
2003
Antonio Urso sells his shares to his daughter Marie-Louise Urso and his son-in-law Antonio Miscioscia.
2004
Cellular Swiss SA was born from a joint venture between Urso Electronic and Cellular Italia.
2006
Cellularline S.p.A. becomes a group, successfully expanding its leadership into new distribution channels and new sectors, with accessories for smartphones as well as tablets and MP3 players.
2010
Cellular Italia Spa achieves distribution in over 50 countries worldwide and expands its strategies and activities internationally.
2011
The Interphone Business Unit is born: a dedicated division focused on technical expertise, producing a complete range of Bluetooth® products designed to enhance and redefine communication on the move, ensuring a safer and more exciting experience.
2013
L Capital (a private equity fund backed by LVMH) acquires a majority stake in the company, launching a major growth project.
2015
The company becomes the European market leader in mobile device accessories.
2018
The group’s strong growth continues thanks to the merger with Crescita and the stock market listing (AIM Italia).
2019
Acquisition of SYSTEMAITALIA to consolidate and strengthen the TELCO channel.
Historic transition to the MTA market, STAR segment managed by Borsa Italiana S.p.A.
2025
With 30 years of experience in the mobile accessories sector, Cellular Swiss continues to innovate and strengthen its market-leading position.
