About us
Who are we?
CELLULAR LINE
The European benchmark.
Cellularline is currently the benchmark brand in Europe for smartphone and tablet accessories.
Founded in 1990 by Reggio Emilia-based Cellularline S.p.A. as a distributor of the first mobile phones, the brand also owes its leadership to over 25 years’ experience in the telephony sector. The poor battery life of E-TACS phones in the early years was the reason that prompted Cellularline S.p.A. to produce mobile accessories, including cigarette-lighter chargers, and to launch a dedicated brand.
The Group
In Italy and throughout Europe
Cellularline has consolidated its presence in Italy and started exporting its products abroad.
Shortly afterwards, given the success of the initiative, Cellularline S.p.A. began to produce mobile phone accessories on a stable basis, abandoning the distribution of phones; it thus consolidated its presence in Italy and began to export its products abroad. In 2005, Cellularline S.p.A. became a group, successfully extending its leadership into new distribution channels and new sectors, offering accessories not only for smartphones, but also for tablets and Mp3 players.
What’s more, in 2013 the majority of the company was acquired by L Capital, Private Equity Fund of the LVMH Group, marking the start of a new evolutionary path towards internationalisation and brand affirmation: in addition to the 6 European headquarters (in Italy, Germany, Dubai, France, Spain and Switzerland), the company can now boast intercontinental distribution of the Cellularline brand in over 60 countries.
Thanks to a meticulous product strategy based on excellence in quality, design and innovation, Cellularline offers solutions that keep pace with technological trends, constantly striving to combine optimum performance with ease of use.
Cellular swiss
Our history
A family business that has become a market leader.
1990
Launched in 1990 in Reggio Emilia by Cellularline S.p.A., which began life as a distributor of the first mobile phones, the CELLULAR LINE brand owes its leadership today to over 25 years’ experience in the mobile phone accessories sector.
1995
Swiss company Urso Electronic was founded by Marie-Louise Urso and her father Antonio Urso to distribute mobile phone accessories and other electronic components on the Swiss market.
Cellular Italia’s growth is based on the creation of a complete range of accessories for mobile phones.
In the same year, Urso Electronic became the exclusive distributor of the CellularLine brand for the Swiss market.
2000
Antonio Miscioscia has joined the Swiss company to strengthen the sales department
2001
Cellular Italia begins developing marketing tools for point-of-sale displays
2002
The Spanish subsidiary was founded in Valencia. It was founded by Marie-Louise Urso and Antonio Miscioscia
2003
Antonio Urso sells his shares to his daughter Marie-Louise Urso and her son-in-law Antonio Miscioscia
2004
Cellular Swiss SA is the result of a joint venture between Urso Electronic and Cellular Italia.
2006
Cellularline S.p.A. has become a group, successfully extending its leadership into new distribution channels and new sectors, with accessories for smartphones, but also for tablets and MP3 players.
2010
Cellular Italia Spa achieves distribution in over 50 countries worldwide and expands its strategies and activities internationally
2011
The Interphone Business Unit was born: a special division, focused on technical skills, which produces a complete range of Bluetooth® products designed to improve and redefine communication on the move, guaranteeing a safer and more exciting experience.
2013
L Capital (a private equity fund backed by LVMH) acquires a majority stake in the company, launching a major growth project.
2015
The company achieves European leadership in the market for accessories for mobile devices
2018
The Group’s strong growth continues thanks to the merger with Crescita and the stock market listing (AIM Italia)
2019
Acquisition of SYSTEMAITALIA to consolidate and strengthen the TELCO channel
Historic transition to the MTA market, STAR segment managed by Borsa Italiana S.p.A.
2025
With 30 years’ experience in the mobile phone accessories sector, Cellular Swiss continues to innovate and strengthen its position as market leader.
